Baroness Sue Campbell

Baroness Sue Campbell has made a significant impact on British sport in her remarkable career. In April 2005 she was appointed as Chair for UK Sport, following 18 months as the Reform Chair.

Sue held this position for two terms until April 2013, where she presided over Team GB and Paralympic GB’s incredible performance at the London 2012 games. She was appointed Head of Women’s Football at The FA in March 2016, and became the organisation’s Director of Women’s Football in January 2018.

Throughout her career Sue has championed her belief that sport is one of most powerful tools we have. Her dedication to changing attitudes towards females in sport has no doubt delivered underlying positive change to women and girls across the whole of society.

When she joined The FA, the organisation publicly declared three strategic ambitions - to double participation, double the fan base, and get on a track towards success.

By 2020 The FA had doubled participation in women’s football and quadrupled the people watching the game. Now there are more than 5 million women and girls playing football. She emphasises the importance of non-competitive spaces for girls to enjoy the game and has been a tireless advocate for girls to have equal access to the sport at school and in clubs. Throughout her time at The FA the elite side of the game has enjoyed remarkable progress, the fully professional Barclays WSL has flourished, the Adobe Women’s FA Cup Final is now played in front of a sold-out Wembley Stadium and the Lionesses have enjoyed historic success, winning the UEFA Women’s EURO in 2022 and reaching the FIFA Women’s World Cup final in 2023.

In December 2008 Sue was appointed to the House of Lords as an independent Crossbench Peer. Sue was awarded the Lifetime Achievement Award at the 2012 Sunday Times Sportswomen of the Year Awards.

Her dedication and strategic vision have not only elevated women’s football but impacted the whole of British sport, inspiring many to believe in their potential.

Sue said: “Early in my career I realised that if you could use sport in a flexible and agile way you could connect with young people and help them evolve and grow. Through my work with Sport England, supported by The National Lottery, we used sport as a vehicle to effect change in people’s lives at a grassroots level and build self-esteem."

"The success of the Olympics, Paralympics and Lionesses means that there are now countless iconic women who are inspiring others to follow suit. I am extremely proud of the seismic growth of women’s football and am truly grateful to all who have contributed to make the game more accessible for the next generation of girls. To be named as a Game Changer is a source of much pride.”